BFX Studio Brand Launch Proposal
Branding & Identity Development Proposal
CLIENT: TSI / BFX Studio
- CREATIVE
- DIGITAL
Challenge
To launch a new luxury fitness studio brand.
Strategy
Feature the celebrity fitness instructors while positioning the flexible membership with no membership fees, pay as you go and advance booking. Brand needed to exude vitality and energy with a vibrant, bold and modern look and feel.
Results
Our proposal exceeded the guidelines and initial research, and the brand launched with the same positioning.
