Cirrus came to us for a website redesign that would coordinate with its first Facebook campaign. They hoped the new site would attract new customers and generate traffic.

Through discovery we realized Cirrus needed a new brand positioning and tagline that demonstrated understanding of their customer’s needs. This in turn guided the typography, soothing parallax imagery and the addition of symptoms-based navigation labels rather than product names.

Through discovery we realized Cirrus needed a new brand positioning and tagline that demonstrated understanding of their customer’s needs. This in turn guided the typography, soothing parallax imagery, and the addition of symptoms-based navigation labels rather than product names.