Vanguard - Brand Strategy & Website Redesign for Cirrus / Free Your Ears
Vanguard - Brand Strategy & Website Redesign for Cirrus / Free Your Ears
Vanguard - Brand Strategy & Website Redesign for Cirrus / Free Your Ears
Vanguard - Brand Strategy & Website Redesign for Cirrus / Free Your Ears

Cirrus / Free Your Ears

Brand Strategy & Website Redesign

CLIENT: Cirrus
  • CREATIVE
  • DIGITAL

Challenge

Cirrus came to us for a website redesign that would coordinate with its first Facebook campaign. They hoped the new site would attract new customers and generate traffic.

Strategy

Through discovery we realized Cirrus needed a new brand positioning and tagline that demonstrated understanding of their customer’s needs. This in turn guided the typography, soothing parallax imagery and the addition of symptoms-based navigation labels rather than product names.

Results

Through discovery we realized Cirrus needed a new brand positioning and tagline that demonstrated understanding of their customer’s needs. This in turn guided the typography, soothing parallax imagery, and the addition of symptoms-based navigation labels rather than product names.