Dos Equis / Book Publishing
Art Production & Printing
CLIENT: Dos Equis
- CREATIVE
Challenge
Rapidly layout and print 100 copies of a Dos Equis photo-intensive, “coffee table” book with witty captions for distribution to client group.
Strategy
We conquered a nearly insurmountable task by rigidly and quickly project managing the coordination and layout of photos and captions. Our valued source printed and bound the copies for on-time delivery with beautiful execution.
Results
The client was amazed by how quickly and accurately the book was produced.