Vanguard - Marketing Collateral Transformation for Hatteras Funds
Vanguard - Marketing Collateral Transformation for Hatteras Funds

Hatteras Funds / Marketing Materials

Marketing Collateral Transformation

CLIENT: Hatteras Funds
  • CREATIVE

Challenge

Transform Hatteras Funds marketing materials into a contemporary, fully-branded and customer-friendly portfolio of marketing collateral materials — from design to print production and distribution.

Strategy

We desconstructed the messaging and data needed to be conveyed before reforming and redesigning the total package. We employed strategic use of white space and design principles to reinforce trust and stability.

Results

The client and their customers were wowed by the look and feel. We then were awarded the design, print and distribution for all Hatteras Funds marketing materials.