Further enhance automation, servicing features and functionality of the Macy’s Parade and Entertainment Group’s registration site originally developed in 2011 by Vanguard.

Armed with feedback from previous years, important user and backend features were planned, designed and rolled out to Macy’s Parade Site. User training must be conducted well ahead of the parade schedule.

The newly-requested updates exceptionally enhanced the interface and user experience Macy’s Parade Site. Easing the logistics of the parade continued again for another successful year.