NYC DEP / Strategy Guide
Art Production
CLIENT: NYC Department of Environmental Protection
- CREATIVE
Challenge
Produce a bound copy of a NYC DEP strategy guide plus accompanying posters featuring color-coded initiatives in key focal areas for the Department of Environmental Protection.
Strategy
All printed content needed to push a clear message: “100 Commitments. One promise. Clean Waters, Fresh Air, Bright Future.” By integrating powerful imagery with clear and concise layout and approach, the DEP’s strategy became inherently clear to all stakeholders.
Results
All the related content met with excitement and appeal for DEP’s strategy for the next few years.