NYC DOH / #STIAwareness
Social Media Campaign
CLIENT: NYC Department of Health
Showcase facts and information about sexually transmitted infections via #STIAwareness during April’s STI Awareness Month to audiences who are the most at-risk.
Create an infographic to concisely and effectively deliver more than a dozen STI facts in one flowing narrative. In order to deliver this information on social media, break down the information into bite-size content pieces that feature single key facts and link to the larger infographic.
There were over 6,100 clicks to the infographic from social media, and the social media posts had 4,042 likes and 343 shares.