Vanguard - #STIAwareness Social Media Campaign for the NYC Department of Health
Vanguard - #STIAwareness Social Media Campaign for the NYC Department of Health
Vanguard - #STIAwareness Social Media Campaign for the NYC Department of Health
Vanguard - #STIAwareness Social Media Campaign for the NYC Department of Health

NYC DOH / #STIAwareness

Social Media Campaign

CLIENT: NYC Department of Health
  • DIGITAL

Challenge

Showcase facts and information about sexually transmitted infections via #STIAwareness during April’s STI Awareness Month to audiences who are the most at-risk.

Strategy

Create an infographic to concisely and effectively deliver more than a dozen STI facts in one flowing narrative. In order to deliver this information on social media, break down the information into bite-size content pieces that feature single key facts and link to the larger infographic.

Results

There were over 6,100 clicks to the infographic from social media, and the social media posts had 4,042 likes and 343 shares.