NYC Reads 365
Integrated Engagement Campaign
The conceptual design, production and printing for the NYC Reads 365 multi-year campaign to engage 1.2 million NYC school students to read year-round and not just during the school year.
The initiative needed to appeal to the students’ changing interests and embrace originality and imagination. Supported by collections of high-interest reading lists, bookmarks and other printed materials for students in Grades PK–12, our 5 borough-specific illustrative concept was accepted from just the pencil sketches!
The NYC Reads 365 posters have now been produced in 9 languages, and there has been a lot of positive feedback from the schools and local communities. As Chancellor Fariña tweeted: ”Reading opens doors and expands opportunities for our children, in and out of the classroom.” See more responses: