Our challenge was to help create a media event for the new NYC H+H rebranding at each of the 28 facilities across NYC.

We created an interactive puzzle map of the 5 boroughs for the events that were spread over a two-week period. We coordinated the delivery of a step-and-repeat celebrity wall with red carpets, velvet ropes & poles, step & repeat backdrop display walls and wooden easels in addition to the newly-branded promotional items: totes, t-shirts, lanyards, table skirts, vinyl banners, invitations & brochures. This campaign touched upon the myriad of services we offer: creative, commercial print, promo, hand assembly & distribution.

The rebranding launch revved up not only the member hospitals and their teams, but provided a unique experience with the interactive puzzle, branded promo gear and catered food.