Relay / GSE
Brand Development
CLIENT: Relay GSE
- CREATIVE
Challenge
Present a compelling, inspiring and succinct overview of Relay GSE’s mission and core programs. Motivate potential funders, students and partners to learn more about the organization.
Strategy
Compelling, professional communications needed to convey Relay’s mission, core programs and impact/results while inspiring a wide range of audiences as a leave-behind or mailed document without any additional context. As Relay’s reach rapidly grows across the country, all content should help attract potential partners, funders, legislators and new graduate students.
Results
Impact of the branding led to an increase in site traffic and inquiries while educating/informing all stakeholders.