Create and launch the Samsung Mobile App Academy in partnership with Scholastic to educate STEM-based inner city students on mobile app development and ideation. Students would then have an opportunity to submit app ideas to Samsung and win scholarships to college and a trip to CES where the winners were announced.

We deconstructed our creative process and turned it into a teachable curriculum. Students started with a creative brief and worked in teams to come up with ideas for mobile apps, presenting and critiquing wireframes. We provided on-site instruction at these 2-day events held at 6 major engineering universities across the US and designed the microsite and collateral.

The Samsung Mobile App Academy has been a huge success, adding more cities and extra day to include coding/development into the curriculum.