New York City, January 7, 2016 — The new year started off on an especially high note for Vanguard’s digital agency, VGD. It was announced that the agency’s Instagram campaign, the John Jay College Insta-Challenge, won three awards from the AVA Digital Awards: Platinum for Social Campaign and Contest Promotion, and Gold for Instagram Overall.
AVA Digital Awards is an international competition that recognizes excellence in creative digital communication. It is administered and voted on by AMCP, the Association of Marketing and Communication Professionals.
“It is difficult to grab the attention of a young adult target audience in New York City,” said Robbie Szelei, Director of Strategy and Digital Advertising at VGD. “We set out on a mission to create something truly unique and engaging. This project proves that big ideas can outperform big budgets. We are excited and honored to be recognized for our efforts.”
The John Jay Insta-Challenge is a “choose your own adventure”-style game that is played exclusively on Instagram. While students are playing, they are searching for a code that is hidden throughout the game. Many of Instagram’s exclusive features were utilized in order to create a truly immersive experience.
This is the first submission and win for VGD at the AVA Digital Awards. Click here to view the case study on the VGD website.